AI-Powered Translation Glossary

Your Brand. Your Terms. Every Language.

Generic translation tools butcher your brand voice. Universally’s Glossary stores your terminology and applies it on every page, in every language, every time.

Protect your brand voice across 110+ languages

Trusted by top brands

When Translation Damages Your Brand

Every inconsistency erodes trust. Every wrong term confuses customers.

Widget” Becomes 3 Different Words

Your product name changes across pages. Customers think you sell three different things.

Technical Terms Get Mangled

Industry jargon translated literally becomes meaningless, or worse, means something wrong.

Brand Voice Disappears

Your friendly, casual tone becomes stiff and corporate. Your personality gets lost in translation.

“A product name that changes from page to page tells visitors nobody checked the translation. Your multilingual site isn’t just about reach, it’s about credibility.”

Meet Your AI Translation Guardian

Universally’s Glossary stores your terms and applies your rules on every translation request, before the AI runs.

UI panel 'Glossary Rules' showing a rule 'Never translate Thready' with a Google badge overlapping bottom-right.

1. Add your key terms, brand names, and preferred translations

Keep a term as it is, or set its exact translation for a language

Oversized orange search icon overlapping a light blue background beside a white website hero with a 'Start Exploring' button.

2. Choose the scope: one project or your whole workspace

A project rule overrides a workspace-wide rule

3. Every translation request checks your glossary first

Exact matches are applied directly, with no AI call

See the AI Glossary in Action

Simple terminology management. Set a rule once.

Person walking along a dirt path through green fields under a blue sky with clouds

Add terms in the dashboard or through the REST API. Set the exact translation for a language, or mark a term as Keep so it stays untouched in every language.

UI mockup of an editorial layout with two tips: keep 'Design' in all languages and never translate 'Marginalia'.

Pattern rules cover whole families of terms. A rule like STK{n:3} keeps every product code from STK001 to STK999 intact, and numbered slots can be reordered in the translation.

Central 'bank' badge with a US flag, flanked by two cards: Finance and Geography. Each card shows a German flag and example text about a bank and a bank by a river.

Same term, different needs? Set a rule for one language or for all of them, and for one project or the whole workspace. A project rule overrides the workspace rule, so each site can have its own exception.

Infographic card: Glossary Coverage by language with 94% overall consistency and per-language percentages (German 100%, French 98%, Japanese 82%, Spanish 96%), plus badges for term uses and inconsistencies (1,284 uses; 3 flagged).

Search your rules, filter by Keep or Translate, and switch case sensitivity per rule. Manage everything in the dashboard or through the REST API.

Why Web Professionals Trust Universally for Global Growth

From small startups to global enterprises, WordPress, Webflow, Framer and Astro professionals trust Universally to break

Central white rounded badge with 'Launchly' in the middle and a dashed brown border, surrounded by language options (French, Spanish, Portuguese, Chinese) with flag icons; a brown 'Never Translate' button below central badge.

Brand name

Brand Names Stay Untouched

“Nike” should be “Nike” everywhere, not translated, not transliterated, not changed. Mark any term as Keep and it stays exactly as you wrote it, in every language.

  • Not Translated
  • Not Transliterated
  • Not Changed

Glossary Terms

Technical Terms Stay Accurate

Industry jargon isn’t in standard dictionaries. Your glossary teaches the AI your specialized vocabulary, legal terms, medical terminology, and software features, so translations are technically accurate.

  • Specialized Vocabulary
  • Accurate Translations
  • Software Features
Glossary Rules panel stating 'Keep term as in any language' and 'Never translate Threadly', with a Threadly homepage visible below.
Infographic: three checkmarked items—Notice Patterns, New Terms, Flag Inconsistencies—connected by dashed lines to a central brain icon above a website mockup.

Rule Enforcement

Applied Before the AI Runs

When a rule matches a whole string, Universally applies it directly, with no AI call and no words spent. Inside a sentence, the AI translator receives your rules as strict instructions.

  • Direct matches
  • Strict AI instructions
  • No words spent

Translation Knowledge

Team Knowledge, Captured Forever

When your German-speaking team member leaves, their translation knowledge doesn’t leave with them. Every rule is stored in your glossary, institutional knowledge that compounds over time.

  • Translation Knowledge
  • Language Control
  • Decision Storage
Central white card labeled 'Team Glossary' with two list items, surrounded by circular profile pills of Léa Dubois, Anna Müller, Kenji Tanaka, and Lucas Martin on a light blue background.
Central dashboard showing content rules (Keep/Shop Now/BuildBold) surrounded by circular platform logos (WordPress, Webflow, Wix, Shopify, Squarespace) on dotted circular rails, illustrating cross‑platform content rules.

Platform Accessibility

One Glossary, Every Platform

Your WordPress blog, Astro site, Webflow pages, Lovable app and custom web app all use the same glossary when they live in one workspace. Set a rule workspace-wide and it applies to every project; set it on one project to make an exception. No platform silos.

  • Same Glossary
  • Applies Everywhere
  • No Inconsistency

Built for Businesses That Care About Words

Tech/SaaS

Feature names, UI strings, technical documentation

Consistent product terminology across all markets

Legal/Finance

Regulated terminology, compliance language

Approved translations for sensitive terms

Healthcare

Medical terms, drug names, safety information

Accurate clinical language that builds trust

E-commerce

Product names, category labels, size/color terms

Shopping experience that feels native

Manufacturing

Part numbers, specifications, & technical manuals

Precision terminology for technical buyers

What Terminology-Obsessed Brands Say

We needed to reach non-English audiences without doubling our content workload, and Universally delivered. The site was translated and is live across multiple languages in an afternoon, and the quality genuinely holds up. Huge win for our team.

Smiling man with short light brown hair wearing a pink button-down shirt indoors.
John Turner
Verified Customer

Universally nailed the multilingual SEO piece that other tools always got wrong: clean URLs, proper meta tags, and translations that actually rank. It’s the first solution that feels built by people who truly understand WordPress.

Portrait of a man with short light brown hair and blue eyes, wearing a red knit sweater, looking at the camera against a dark blue background.
Chris Hadley
Verified Customer

Running a WooCommerce store in multiple languages used to mean wrestling with plugins that broke half our features. Universally just worked, product pages, checkout, everything translated cleanly. Saved us countless support headaches.

Smiling man with short dark hair and blue eyes, wearing a green shirt against a light background (head-and-shoulders portrait).
Josh Kohlbach
Verified Customer

Glossary Management Compared

SpreadsheetsBasic Translation ToolsUniversally AI Glossary (Recommended)
Keep and translate rules
Per-language rulesLimitedAny language or one language
Automatic enforcementPartialOn every translation request
Shared across projectsManual copy/pastePlatform-specificOne glossary per workspace
Pattern rules——Codes like STK{n:3}

Included in Every Paid Plan

The glossary comes with every paid plan, covered by the 14-day money-back guarantee.

Support Included

If a rule does not behave the way you expect, our support team helps you get it right.

API Access

Already have a term list? Create rules from it through the REST API, or add them in the dashboard.

Your Brand Deserves Better Than Generic Translation

Every term. Every language. Consistent terminology. Start building your glossary today and protect your brand voice worldwide.

14 Days Money Back Guarantee

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Read the Glossary Docs

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Frequently asked questions

Get answers to the most common questions about using Universally to create multilingual websites that actually convert international visitors.

How is this different from a basic translation memory?

Translation memory stores past translations. Universally’s Glossary enforces terminology going forward: exact matches are applied directly, and inside sentences the AI translator receives your rules as strict instructions.

Can I import my existing glossary?

Not yet. Rules are added one at a time in the dashboard, or created through the REST API if you want to script a bulk import from an existing list.

What happens if a term has multiple valid translations?

You set one rule per language, and a rule for a single project overrides the workspace-wide rule. Within one project, a term translates the same way on every page.

How many terms can I add?

Up to 500 rules per workspace on any paid plan, shared across all your projects, including up to 50 pattern rules. Each term can be up to 200 characters long.

Can different team members manage the glossary?

Yes. Owners and admins can add, edit and delete rules, editors can add and edit them, and members can view them. Permissions apply to the whole glossary, not to individual terms.