| Industry | WooCommerce B2B/wholesale plugins |
| Region | Australia |
| Site type | Plugin website + WooCommerce store |
| Languages added | German, Spanish, French, Italian, Dutch (5) |
| Setup | No code, no developer |
| Platform | WordPress + WooCommerce |
Meet Wholesale Suite
Wholesale Suite is the most popular way to run B2B wholesale on WooCommerce. Built by Rymera Web Co and led by founder Josh Kohlbach, the modular suite lets a single WordPress store serve both retail and wholesale customers.
It handles role-based pricing, bulk order forms, lead capture with approval workflows, and product visibility rules, so store owners can set wholesale prices, speed up bulk ordering, and recruit wholesale buyers from one place.
It is a trusted name in the WooCommerce ecosystem. Wholesale Suite is used by more than 25,000 store owners, has passed 1,000,000 downloads, holds 500+ WordPress.org reviews as the highest-rated wholesale plugin, and has been featured on Forbes, Entrepreneur, and WPBeginner. The suite ships with 100+ features and integrates with 100+ third-party plugins.
The Challenge: Translate a Complex Store without Breaking It
A WooCommerce store like Wholesale Suite’s is not a simple brochure site. It runs custom user roles, role-based pricing, dynamic order forms, and a full checkout, all of which have to keep working perfectly.
When the team set out to sell to non-English customers, the job was clear: translate the product pages and checkout cleanly, and get real multilingual SEO so those pages rank in local search. The translated store also had to keep every one of those moving parts intact.
That last part was the problem. The translation plugins the team tried kept breaking features. Because legacy plugins inject themselves into the WordPress database and the page rendering, they collide with the dynamic functionality that a wholesale store depends on.
Half-broken product pages and checkout flows are not just embarrassing; they generate a steady stream of support tickets. For a team that sells WooCommerce tooling for a living, that was the opposite of acceptable.
The Solution: Translate Everything, Disrupt Nothing
Universally translated the entire site, product pages, checkout, and all, without touching the WordPress backend.
The translated content is served from an external layer rather than written into the WordPress database, so Universally fully translates everything a customer sees while leaving the store’s database and functionality alone.
The result was a completely translated storefront where the dynamic pricing, custom user roles, and checkout kept working exactly as before. Nothing broke.
From there, it moved fast. Universally’s context-aware AI translated Wholesale Suite into the five languages where the team saw the most international demand: German, Spanish, French, Italian, and Dutch, so the copy reads naturally rather than word-for-word.
Product pages, checkout, and marketing pages were all translated together. Multilingual SEO was built in automatically, with hreflang tags, indexable URLs for each language, and translated metadata, so every version is set up to rank in its own market. No code, no developer, and no pile of new support tickets.
And the best part: Wholesale Suite didn’t write a single new page. They translated what they already had into five languages. Nine weeks later, 16% of their Google traffic came from those pages. This shows that Google treats each translated page as its own page, so each language is a separate shot at ranking.
The Reach This Opened Up
Translating into five languages widens the audience Wholesale Suite can sell to in its own words. Counting the total speakers of each language the team added, that is more than 1.1 billion people worldwide who can now browse the product pages and check out in their own language:
- Spanish: 559 million speakers across Spain, Latin America, and the United States
- French: 310 million speakers across Europe, Africa, and the Americas
- German: 135 million speakers across the highest-GDP markets in the EU
- Italian: 68 million speakers across Italy and beyond
- Dutch: 30 million speakers across the Netherlands and Belgium
Every language the team turned on is a market its product pages can now rank in and a customer base it can sell to without a translator on staff.
In Their Words
“Running a WooCommerce store in multiple languages used to mean wrestling with plugins that broke half our features. Universally just worked, product pages, checkout, everything translated cleanly. Saved us countless support headaches.”
— Josh Kohlbach, Founder, Wholesale Suite (Rymera Web Co)
If translation plugins have broken your WooCommerce store before, Wholesale Suite’s setup is worth a look. Universally translates your entire store into 110+ languages with multilingual SEO built in, and it leaves your existing features and checkout exactly as they are.
Want to see it in your own store? Get Started for Free.
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