Universally Documentation

Step-by-step guides, multilingual SEO tips, and best practices to help you translate and scale your WordPress website.

Plans and pricing

Three numbers decide which plan you need: how many websites, how many languages each one gets, and how many words you expect to translate. Everything else on the plan table follows from those, so it is worth working them out before comparing prices.

Current prices and the full table live on the pricing page. This page explains what you are actually buying.

The four limits

Websites. One project per site, so this is how many sites you can connect. Plans start at one and go up to twenty, with custom arrangements above that. See Projects, workspaces and sites.

Languages per website. How many languages one site can be translated into. Starting at one, rising to twenty on the largest published plan. This is per site, not shared across them, so a five-language plan gives every site five languages.

Translated words. The big one, and the one people misjudge. It ranges from 2,000 on the free plan to 5,000,000 on the largest, and it is a prepaid total rather than a monthly allowance: it does not reset each month and nothing expires. See Usage limits.

Team members. How many people the workspace can hold, counting the owner and any pending invitations. The free plan has room for the owner alone. See Invite and manage team members.

Any of the four can be raised with an add-on instead of a plan change. See Usage limits.

Estimating your words

Only the first translation of a given piece of text costs anything, so the sum is closer to a one-off than to a subscription:

Words on your site × languages = words you need.

A 40-page site averaging 500 words a page is roughly 20,000 words. Into three languages that is about 60,000, so a 50,000-word plan would be slightly short and the next one up has room to spare. Add something for navigation, buttons and metadata, which are counted too but are small and translated once for the whole site.

What does not enter the sum:

  • Traffic. Ten visitors or ten thousand, the page was translated once. This is the most common overestimate by a wide margin.
  • Pages nobody asks for in another language. Translation happens on request, so a page never viewed in Spanish never costs Spanish words.
  • Text you have excluded. Checkout, account pages and anything behind a selector you excluded. See Exclude pages.

Then add for content you publish later, since new posts and new paragraphs are new words.

Starting free

The free plan is one site, one language, 2,000 words. That is enough to connect your site, pick a language and see real translated pages on your own domain, which is the only reliable way to judge the output. It is not enough to translate a whole site, and it does not expire. See Your first translation.

Changing plans

Move up when you run out of words, languages or sites, and the new limits apply immediately.

Moving down also applies immediately, and nothing checks your current usage first. The difference in price becomes a credit on your next invoice. If your usage is above the smaller plan's limits afterwards, you are over the limit: existing translations keep serving and new or changed text stops being translated until usage or plan changes. See Upgrade or downgrade your plan.

With a card on file, running out of words can move the plan up on its own. See Usage limits.

Word totals you have already bought stay yours, and changing plan does not reset your usage.

Support and everything else

Paid plans carry email support, and the larger ones priority support.

The translation itself is identical on every plan: the same 110 languages, the same engine, the same quality. You are buying capacity, not a better translator.

Two features do need a paid plan, on projects created while the workspace has one:

Enterprise is for cases the published tiers do not fit, with limits set per agreement, a named contact and an SLA. Contact sales for it.

Was this helpful?