Universally is a website translation and localization platform that helps you turn your site into a fully multilingual experience, quickly and without complex setup.
It connects to your website via a plugin or API and automatically detects and translates your content into multiple languages. Instead of duplicating pages or managing separate versions of your site, Universally handles everything dynamically, creating language-specific versions that visitors can access instantly.
Whether you’re running a business website or a content platform, Universally makes it easy to expand globally, improve user experience, and manage translations at scale, all from a single place.
How It Works
You connect your site, pick your target languages, and Universally handles the rest:
- It connects to your website via a WordPress plugin or API.
- When a visitor requests a page in another language, Universally detects all the translatable content automatically.
- It translates using AI: high-quality, context-aware translations across 110+ supported languages.
- The translated page is returned instantly and cached, so every visit after the first is immediate.
- When you update your content, translations stay in sync automatically.
No code changes, no manual work, no spreadsheets of strings to manage.
Key Features
- Automatic translation: Every page on your site is translated on demand. New pages and new content are picked up automatically.
- AI-powered quality: Context-aware AI that handles idioms, tense, and grammar naturally for each language.
- Glossary rules: Keep brand names untranslated, or force specific translations for consistency.
- Translated metadata: Page titles, meta descriptions, Open Graph tags, structured data and internal links are all translated automatically.
- Language switcher: A built-in widget that lets visitors switch languages without leaving the page.
- 110+ languages including RTL: Full support for right-to-left languages like Arabic, Hebrew, Persian, and Urdu.
- Customization: Exclude specific pages or page sections from translation using URL patterns or CSS selectors.
- Team collaboration: Invite teammates with role-based permissions (owner, admin, editor, member).
Want to know if Universally is a good fit? See Who Should Use Universally? and How Is Universally Different from Competitors?.